We’ve all been guilty of depriving our hair of the TLC it needs to stay its healthiest. With busy schedules and long to-do lists, self care (and care for your hair for that matter) can sometimes fall to the wayside. Taking the time to practice relaxing and restorative routines is one of the best ways to both look and feel your best.
When it comes to haircare, hair masks are one of the most nourishing and luxurious treatments for your locks. Integrating hair masks into your weekly haircare regimen is an amazing way to lock in moisture and prevent damage before it starts, not to mention a great way to relax and treat yourself. And with Redken’s hair mask options, it’s easier than ever to find the perfect hair mask to address needs specific to your hair type and texture.
WHAT IS A HAIR MASK?
While conditioner and shampoo are intended for daily use, masks or “masques” are meant to be applied every third wash or whenever intense conditioning is needed. Heat styling addicts –– listen up! As obsessed as we are with our flat irons and straighteners, long-term exposure can lead to dry hair. Think of masks as way to hit the reset button on your hair and give it a chance to start over.
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HOW DO YOU USE A HAIR MASK?
Making the most out of your mask comes down to the application process. Start by applying it to freshly washed and towel-dried hair. While hair is still damp, work the mask through it using a wide-tooth comb to distribute it evenly from the root to tip. Set a timer for five to 15 minutes to allow the product to absorb into the hair.
Hot tip! To make your hair mask routine feel even more like a day at the spa, after applying your hair mask from roots to end, soak a towel in very hot water, wring it out and wrap it turban-style for an at-home “hot towel treatment". To avoid product build-up, skip your normal conditioner and move straight to cleansing. Don’t forget to rinse the mask out with cold water to close the cuticle and lock in shine. For a super luxe feel, consider applying your mask as an overnight treatment if you’re working to repair damaged hair. By leaving it on while you catch up on beauty sleep, the mask has ample time to take effect.
WHEN SHOULD YOU USE A HAIR MASK?
One important factor to note is that there’s a time and a place for hair masks. Redken Artist Giovanni Giuntoli advises holding off on using a hair mask three to four days before a big event. “If you plan to dress your hair up and plan to have any kind of volume or wave in your hair, I wouldn’t put the hair mask on within that three-day time frame because hair masks provide deep conditioning benefits. The healthy benefits that the mask provides sometimes make the hair a bit more slippery, causing curls and other styles to drop. Save the hair masking for a lazy Sunday morning when you don’t have any major plans and can set aside enough time to let the product work its magic.
FOR TREATING DAMAGED HAIR: REDKEN EXTREME MEGA MASK
Redken’s line of Mega Masks offer a dual-chamber formula that treat hair at the root, core and tip. Available across Redken’s All Soft, Color Extend Magnetics and Extreme lines, you can find a hair mask to help you reach your specific hair goal, whether it’s softness, shine, color protection, or treating damage.
Redken’s Extreme Mega Mask provides deep conditioning and nourishment while fortifying damaged hair to be 15x stronger. Whether your hair is over-processed from hair color and lightening services, or experiencing damage from environmental stressors, Redken’s Extreme Mega Mask is a must-have for addressing damage, preventing breakage, and promoting healthy, strong hair.
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FOR TONING BRASS ON BLONDE AND HIGHLIGHTED HAIR: COLOR EXTEND BLONDAGE EXPRESS ANTI-BRASS MASK
If your blonde or highlighted hair is starting to look brassy, you'll need a purple hair mask to neutralize unwanted brassy, yellow and orange undertones.
Redken's Color Extend Blondage Anti-Brass Toning Mask features purple pigments to tone brass away in just 5 minutes. Keep this hair mask as your must-have haircare treatment to create a cooler, brighter blonde hair color instantly.
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FOR HYDRATION, SOFTNESS AND SHINE ON DRY HAIR: REDKEN ALL SOFT HEAVY CREAM SUPER TREATMENT MASK
As the seasons transition from winter to spring, you may notice your strands feeling a bit dry and brittle. For an instant boost of hydration and moisture, turn to Redken's All Soft Heavy Cream Super Treatment Mask.
Redken's argan oil-inflused All Soft Heavy Cream increases both manageability and suppleness to strengthen your hair from end to end and leave your hair looking hydrated, healthy and shiny. In Fact, Redken's entire All Soft line — which includes shampoos, conditioners, and other treatments — is made with argan oil to provide intense nourishment and softness.
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