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WHAT IS MICELLAR SHAMPOO AND WHAT ARE THE BENEFITS?

It’s no secret that beauty fanatics can’t stop raving about the benefits of micellar water. Whether it’s for removing waterproof makeup or used as a quick way to refresh the skin, these gentle cleansers can seemingly do it all. However, micellar waters are no longer exclusive to your skincare. This latest haircare innovation brings the power of micelles into your shower.


WHAT IS MICELLAR SHAMPOO?


Micellar shampoos offer a new type of hair cleansing experience that gently washes away dirt, grit, pollution, product build-up and excess oils. Safe for color-treated hair, these mild shampoos are formulated without sulfates or silicones to give you bouncy, fresh hair without drying out your strands.


HOW DOES MICELLAR SHAMPOO WORK?


Micellar technology uses surfactants (fancy word for cleansing agents) that have both water-loving and oil-loving properties called micelles. These two parts help the molecules in your shampoo to attach to oil and dirt particles in your hair, which makes it easier to wash away. In short, the micelles are helping to get your hair as clean as possible without being too aggressive on your hair. Think of them as a magnet: they help draw out impurities like dirt, oil and environmental pollutants without being too harsh on your hair.


WHAT ARE THE BENEFITS OF A SHAMPOO WITH MICELLAR WATER?


Wondering who benefits from micellar shampoo? It’s simple – everyone! Unlike a typical clarifying shampoo, micellar shampoos can be used each time you shampoo. Out-of-the-shower fresh hair no longer a once-a-week option.

This micellar technology is helps to remove any gunk or product buildup that inevitably builds up on the scalp without harming your haircolor or the integrity of your hair.

Redken has even developed a micellar shampoo that is designed to help combat any unpleasant scents that may get trapped in your hair. The optimizing neutralizing scent repels odors like cigarette smoke, car exhaust and other environmental pollutants to keep your hair feeling and smelling fresh all day long. It’s perfect if you live in an urban environment or just want to keep your hair smelling great!


HOW CAN YOU GET MICELLAR SHAMPOO?



Excited to try the latest in haircare technology? Redken's Clean Maniac, a micellar-powered shampoo and hydrating conditioner that to gently purify and add long lasting freshness to your hair.

Are you a Salon Professional? Get more information just for you here.

US customers will be the first to get their hands on the products, however, be sure to check out @Redken on Instagram for the latest availability dates.


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