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ALL SOFT SHAMPOO

Moisturizing shampoo for dry, brittle hair
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ALL SOFT ARGAN OIL SOFTENING SHAMPOO FOR DRY HAIR

ALL SOFT SHAMPOO

Moisturizing shampoo for dry, brittle hair

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Pdp Section Ingredients

THE BENEFITS



Prescribed for softer hair and formulated with Argan Oil, Redken's All Soft Shampoo gently cleanses dry, rough hair while providing moisture to a create 15x more conditioned* look and feel. The enriching Moisture Complex is a smart, targeted delivery system that treats hair from the root to the core to the tip, giving all 3 levels of the hair strand the nourishment needed for healthy hair.

BEST FOR:

• All hair types and textures
• Dry, brittle hair
• Hair lacking shine and moisture

KEY BENEFITS

• Gently cleanses and softens
• Replenishes moisture, an essential component of hair, with power of softening argan oil
• Adds softness and transforms the texture of dry and brittle hair

*When used with All Soft Conditioner and Argan-6 Hair Oil





THE SUSTAINABILITY



Made with
100% recycled plastic*

formula made in factory using
renewable energy**

vegan
formula***


* Except cap or pump ** In the previous calendar year. Find more info on the L'Oreal Universal Registration Document. *** No animal derived ingredients.

THE TECHNOLOGY



Redken All Soft Argan Oil Softening Shampoo Key Technology Ingredient


THE SCIENCE INSIDE



Redken Ingredient Soy Protein

Redken Ingredient Arginine

Redken Ingredient Sepicap

Redken Ingredient Argan Oil

 



THE ENVIRONMENTAL IMPACT

This product's environmental impact score: C

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DISCOVER ALL SOFT SHAMPOO





PDP How To Apply

HOW TO USE ALL SOFT SHAMPOO



Apply to wet hair. Massage into lather. Rinse thoroughly. For best results, follow with All Soft Conditioner. For intensified moisture and softness, apply All Soft Heavy Cream to dry hair.

WHY REDKEN PROS RECOMMEND IT



RODNEY CUTLER
The key to fighting dry hair is a good hair care routine. I recommend a daily shampoo and conditioner that has moisturizing benefits, such as Redken’s All Soft line. The All Soft Shampoo is specifically designed to cleanse, restore and soften dry, brittle hair. The All Soft Conditioner detangles, conditions and softens hair.


Rodney Cutler, Celebrity Stylist, Redken Global Brand Ambassador, Leader in creativity and education for the beauty and fashion industries, National Salon Owner of Cutler Salons.
Expertise: Master Groomer, hair and styling for runway shows.
@CutlerSalon
BEFORE AND AFTER

BEFORE AND AFTER

Environmental impact

Environmental & social impact


PIL

Environmental & Social Impact

Redken is committed to continually improving the impact of its products throughout the product lifecycle, including the production and anticipated usage. This tool is designed to help assess the relative environmental & social impact of Redken compared to other L’Oreal Groupe products in the same category around the world in 2020.  The calculation method was developed with the help of independent scientific experts and Bureau Veritas Certification, an independent auditor.  The score takes into account 14 environmental impact factors all along the product's life cycle. 

Learn more about the methodology, here


Overall environmental impact

Compared to other similar L’Oreal  Groupe Products sold worldwide in 2020 




111g(1) per average amount used
108g per 10mL


10(2) per average amount used
10 per 10mL


Every consumer product has some impact on the environment. A good score here does not mean a product has a positive impact or no impact on the environment. The letters and colors used in this tool are designed to help you make comparisons to other similar products in L'Oréal's global portfolio, so you can make more informed choices.


This impact score is based on the simulated usage of 1 product and 4 refills.

Manufacturing conditions

Made in a responsible manufacturing plant.

Renewable energy:
>99%

Packaging Facts

% of cardboard/paper certified
FSCTM or PEFC:
0%
% of bottle made of recycled material(3):
100%
Refillable or rechargeable:
No

Social impact of the product​

The ingredients and components of this product are sourced from suppliers committed to respect the fundamental principles of the UN on labor standards.

1 or more suppliers used in the making of this product are part of the L’Oreal Solidarity Sourcing Program.*

(1)Grams of CO2 equivalent ("shampoo" category average = 98g)
(2)Water index including water quality + water scarcity (m3) - "shampoo" category average = 9.7
(3)Excuding pumps and/or caps

Discover our evaluation methodology and all that we are implementing to reduce our impacts together.

Learn More
FAQ

FREQUENTLY ASKED QUESTIONS

Answers to Your Frequently Asked Questions

CARE FOR YOUR HAIR WITH #REDKEN

PDP Section Routine

COMPLETE YOUR ALL SOFT ROUTINE

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