Shades EQ: Demi-Permanent Hair Gloss

Let’s start with the basics. A hair gloss is a professional haircolor service that is offered in a salon. These types of services are often executed by stylists as a way to tone, color-correct or add shine to the hair.  As these glosses are a form of demi-permanent haircolor, they are made up of a mix of both oxidative and direct dyes. Combined, this dynamic duo allows you to flirt with a new haircolor without fully committing to it.

With this type of haircolor, the name says it all. Demi-permanent haircolor is a form of non-permanent color that gradually fades over the course of a few weeks. This type of haircolor is perfect for those who don’t want harsh root regrowth, are looking to try out a new haircolor, or who are interested in coloring their hair for the first time. As hair glosses are a gentler form of haircolor, they are a great way to change up your look without the total commitment. Like adding gloss to your lips, hair glosses can do the same thing for your hair. They boost the color while adding shine. <

Redken Shades EQ isn’t your run-of-the-mill hair gloss. In fact, it’s a haircolor that thinks it’s a conditioner. Here are five ways that Shades EQ sets itself apart. 

SHADES EQ IS AN ACIDIC HAIRCOLOR:

Shades EQ hair gloss is an acidic demi-permanent haircolor. You may be wondering what makes acidic haircolor unique. Acidic demi-permanent haircolor offers gentle processing on the hair for outstanding condition and shine benefits. All of Redken's Shades EQ gloss shades are acidic and provide an extensive array of shade options. With it's gentle acidic formula, Shades EQ is not only perfect for achieving any customized color you want, it also provide shine-enhancing benefits for healthy, beautiful haircolor. 

No Ammonia: 

Shades EQ is formulated without ammonia, so you won’t have to deal with any overpowering smell or any discomfort while the color processes.

Adds Shine:

Have we mentioned just how glossy your hair will be after a Shades EQ hair gloss service? The formula is infused with wheat amino acids that help to condition the hair and leave it looking super shiny.

Color Correcting Haircolor:

It's time to kiss brassy ends and regrown roots goodbye! Any type of discoloration or fading is immediately corrected after a Shades EQ service. Once applied to the hair, the formula gently blends and tones the hair to create a gorgeous finish.

Takes Only 20 Minutes:

You read that right. Shades EQ only takes 20 minutes to process once it’s applied. It’s a quick, easy service for those who want gorgeous haircolor in an instant.

It’s important to know that hair is at its healthiest when it has a pH of 4.5-5.5, says Redken Artist George Garcia. Lightening the hair puts it in an alkaline state, with a pH of 10 or 11. “Acidic color gently brings the hair back to a neutral pH, and also helps the cuticle lay smoothly again,” Garcia explains. Not only is that helpful in and of itself, but it also makes a big difference when protecting the hair against damage. “After any kind of lifting service—be that highlights, balayage, or a single-process, hair is going to be in its most fragile state." Acidic haircolor helps to keep the hair strand protected and smooth, upping the combatibility factor and shielding the hair in yet another way. Not to mention that a smooth and closed hair cuticle also allows for incredible light reflection and shine. 

Do you like glossy, shiny hair that looks like it has been #blessed by the hair gods? A hair gloss service might be exactly what you need. Not only do these speedy services act as a final touch to any permanent haircolor service, but they can also stand alone as an instant fix for dull, discolored hair. What’s not to love? Think of all the times that you have spent staring in the mirror wishing for a quick hair pick-me-up; a little toning here, a little boost in shine there. For those days (and every other day), a Shades EQ gloss service is the answer for instant hair goals.

After your initial consultation, your stylist will head to the color bar to whip up a custom hair gloss just for you. The gloss that your stylist mixes will be formulated to meet the color needs that you both discussed. After the color is mixed, the stylist will apply the gloss to your dry hair, let the color process (aka absorb) for 20 minutes, and then rinse. Be sure to have your phone ready – you’re going to need a picture of your fabulous new look!

A Shades EQ hair gloss service lasts for 6 to 8 shampoos. Since it’s a gloss, you don’t need to worry about visible regrowth, but will need to revisit your stylist to get a fresh application.

As Shades EQ is such a versatile product, you can flirt with almost any haircolor imaginable. Are you dying to try a fiery red hue or play around with deep, dark browns or maybe try a pastel shade? Just ask your stylist for Shades EQ!

Brown Haircolor

Enrich your current haircolor or play around on the dark side of the haircolor spectrum by asking your stylist about our deeper brunette shades. Ranging from warm chestnut shades to cool midnight tones, Shades EQ brunette hair glosses are wonderful for adding depth and dimension to any look, and is likely what a stylist will use when perfecting a subtle balayage on brown hair.

Rose Gold Haircolor

Nothing has been more popular this season than rose gold hair. Talk to your stylist about upgrading your hair to that perfect rosy hue by using a hair gloss on previously lightened or blonde hair. It’s an easy way to experiment with the latest trend without using permanent colors.

Blonde Haircolor

No one wants to deal with brassy hair! Your stylist can kick any orange or yellow tones to the curb with a color-correcting hair gloss. Formulated with beautiful pigments, Shades EQ glosses help to easily blend and tone discolored strands to leave your hair looking refreshed and vibrant. The recently-launched Shades EQ Natural Ash shades can help create the cool ash blonde look you've always wanted while banishing brassy hair.

Red Haircolor

Thinking of experimenting with a gorgeous red look? Redken recently unveiled 5 new Shades EQ red shades! Now, your colorist can create vibrant reds haircolors, deep burgundy red shades and show stronger red color on darker hair without pre-lightening. Because Shades EQ is a demi-permanent haircolor, it's a great, non-damaging way to experiment with being a redhead.  

See why Redken's ambassador network loves Shades EQ! Learn why they never let a client leave their salon without a Shades EQ gloss. 

"Shades EQ is the absolute best for healthy hair that's glossy and gorgeous! I never lighten hair without it because the hair needs the condition and and shine that Shades EQ provides. Plus, it allows for the coolest of blondes and the prettiest of tones!"

"The biggest concern many of my clients have is damaging their hair. Whenever this concern comes up, I am happy to tell them about Shades EQ, which allows stylists to tone hair while depositing deep condition and shine. "

"Shades EQ's versatile formulas and added shine benefits make it my go-to for every client that I see. No matter what they want as their end result, I reach for Shades EQ to guarantee healthy, toned hair that feels really soft and manageable."

"If conditioned hair with lots of shine is what you want, Shades EQ is what you need!"

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