Shades EQ: Demi-Permanent Hair Gloss

April 07, 2017

What Is A Hair Gloss?

Let’s start with the basics. A hair gloss is a professional haircolor service that is offered in a salon. These types of services are often executed by stylists as a way to tone, color-correct or add shine to the hair.  As these glosses are a form of demi-permanent haircolor, they are made up of a mix of both oxidative and direct dyes. Combined, this dynamic duo allows you to flirt with a new haircolor without fully committing to it.

What Is Demi-Permanent Haircolor?

Stylists love Redken’s Shades EQ as it conditions the hair as it colors.

With this type of haircolor, the name says it all. Demi-permanent haircolor is a form of non-permanent color that gradually fades over the course of a few weeks. This type of haircolor is perfect for those who don’t want harsh root regrowth, are looking to try out a new haircolor, or who are interested in coloring their hair for the first time. As hair glosses are a gentler form of haircolor, they are a great way to change up your look without the total commitment. Like adding gloss to your lips, hair glosses can do the same thing for your hair. They boost the color while adding shine.

What Makes Redken Shades EQ Different From Other Hair Glosses?

Redken Shades EQ gives the hair an incredible glossy finish and the ultimate shine

Redken Shades EQ isn’t your run-of-the-mill hair gloss. In fact, it’s a haircolor that thinks it’s a conditioner. Here are five ways that Shades EQ sets itself apart.

  1. No Ammonia:

    Shades EQ is formulated without ammonia, so you won’t have to deal with any overpowering smell or any discomfort while the color processes.  

  2. Adds Shine:

    Have we mentioned just how glossy your hair will be after a Shades EQ hair gloss service? The formula is infused with wheat amino acids that help to condition the hair and leave it looking super shiny.

  3. Color Correcting Haircolor:

    It’s time to kiss brassy ends and regrown roots goodbye! Any type of discoloration or fading is immediately corrected after a Shades EQ service. Once applied to the hair, the formula gently blends and tones the hair to create a gorgeous finish.

  4. Takes Only 20 Minutes:

    You read that right. Shades EQ only takes 20 minutes to process once it’s applied. It’s a quick, easy service for those who want gorgeous haircolor in an instant.

Why Should I Get A Hair Gloss?

Do you like glossy, shiny hair that looks like it has been #blessed by the hair gods? A hair gloss service might be exactly what you need. Not only do these speedy services act as a final touch to any permanent haircolor service, but they can also stand alone as an instant fix for dull, discolored hair. What’s not to love? Think of all the times that you have spent staring in the mirror wishing for a quick hair pick-me-up; a little toning here, a little boost in shine there. For those days (and every other day), a Shades EQ gloss service is the answer for instant hair goals.

How Does A Hair Gloss Work?

After your initial consultation, your stylist will head to the color bar to whip up a custom hair gloss just for you. The gloss that your stylist mixes will be formulated to meet the color needs that you both discussed. After the color is mixed, the stylist will apply the gloss to your dry hair, let the color process (aka absorb) for 20 minutes, and then rinse. Be sure to have your phone ready – you’re going to need a picture of your fabulous new look!

How Often Do I Have To Get A Touch-Up?

A Shades EQ hair gloss service lasts for 6 to 8 shampoos. Since it’s a gloss, you don’t need to worry about visible regrowth, but will need to revisit your stylist to get a fresh application.

Flirt With Your Favorite Haircolors

As Shades EQ is such a versatile product, you can flirt with almost any haircolor imaginable. Are you dying to try a fiery red hue or play around with deep, dark browns? Just ask your stylist for Shades EQ!

Brown Haircolor

Enrich your current haircolor or play around on the dark side of the haircolor spectrum by asking your stylist about our deeper brunette shades. Ranging from warm chestnut shades to cool midnight tones, Shades EQ brunette hair glosses are perfect for adding depth and dimension to any look.

Rose Gold Haircolor

Nothing has been more popular this season than rose gold hair. Talk to your stylist about upgrading your hair to that perfect rosy hue by using a hair gloss on previously lightened or blonde hair. It’s an easy way to experiment with the latest trend without using permanent colors.

Blonde Haircolor

No one wants to deal with brassy hair! Your stylist can kick any orange or yellow tones to the curb with a color-correcting hair gloss. Formulated with beautiful pigments, Shades EQ glosses help to easily blend and tone discolored strands to leave your hair looking refreshed and vibrant.

Where Can I Get A Redken Shades EQ Hair Gloss Service? 

To find a salon near you, check out our Salon Finder for more information!


Visit to get Shades EQ information that is just for our professionals. Learn more about Shades EQ here.

Salon Finder


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