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FACT OR MYTH: BRASSY HAIR EDITION

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Whether blonde or brunette, with natural or color-treated hair, there is one concern that many are bound to face: brassiness.

Brassiness refers to the unwanted warm, yellow or orange tones that can show up in hair. It typically happens in dark hair that gets highlighted or dyed blonde, but it can also occur in blonde hair that has been highlighted to a lighter shade, such as platinum blonde. One little known fact is that brassy hair can also occur in natural hair that has never been colored.

When it comes to brassy hair, you may be wondering the best way to address this particular hair concern and prolong your ideal color tone. Here at Redken, we’re breaking down common myths about brassy hair to help you find the best haircare regimen for your hair type.


BOTH BLONDES AND BRUNETTES DEAL WITH BRASSY TONES IN THEIR HAIR


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FACT: Brassy tones can appear in any hair color. In blondes, brassiness often shows as yellow tones, while in brunettes, brass often shows as orange or red tones.

To combat brassiness in brown and blonde hair, a toning shampoo regimen is essential for counteracting unwanted warmth and maintaining a cool, vibrant shade.

Toning shampoos and conditioners contain purple and blue pigments which deposit color and help neutralize the unwanted brassy tones that can begin to show in between hair color services.

If you think of the color wheel, blue and purple are opposite yellow and orange, which is why these pigments can help cancel out these tones in the hair.


PURPLE OR BLUE SHAMPOO SHOULD ONLY BE USED EVERY ONCE IN A WHILE


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MYTH: Toning shampoos should be integrated into your weekly haircare routine. Use Color Extend Blondage or Brownlights 2x per week to truly combat brass.

Toning shampoos and conditioners can be integrated into your weekly haircare regimen whenever you need an extra boost to combat brass and counteract those unwanted tones.

Toning shampoos can even be used to prevent brass before it starts to show in the hair. Redken recommends using your toning shampoo and conditioner system 2x per week to keep brass at bay and rotating with a color-protecting shampoo and conditioner, such as Color Extend Magnetics to keep hair color shiny and vibrant while preventing hair color fade.


I'M A BRUNETTE WITH BALAYAGE/HIGHLIGHTS. THERE IS NO PIGMENTED HAIRCARE LINE FOR ME.


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MYTH: Brunettes can use Redken's Color Extend Brownlights or Color Extend Blondage depending on the type of brassy tones appearing in the hair.

Both natural and highlighted brunette hair can experience brassiness. If you notice unwanted yellow or orange undertones in your brunette hair, rest assured that there is a toning solution for you.

When it comes to determining the best toning haircare regimen for your brunette hair, a great rule of thumb is to think about the color of the tones in your hair. If orange tones are keeping you from your beautiful brunette shade, opt for Redken’s Color Extend Brownlights blue shampoo and conditioner. If you’re noticing brassy yellow tones, Redken’s Color Extend Blondage purple shampoo and conditioner will help keep your brunette hair cool.



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