THE REDKEN GUIDE TO BLONDE HAIRCARE

No matter your hair type, all blondes face haircare concerns specific to the popular shade. To properly address all your needs, you'll need to understand the challenges blondes face, from unwanted brass to damaged stands.
While all haircolors are at risk of unwanted brass or fading, blonde hair is most commonly affected. While a lot goes into understanding what causes brassy hair, it's most important to know how you can prevent and fix those unwanted tones. Like with all color-treated hair, it's important to always use color specific or sulfate free shampoos, an ingredient known to fade color.
Products and harsh ingredients aren't the only things that can fade your color. Natural elements like sun, swimming pools and saltwater, minerals from hard water and other pollution all work against your blonde strands. These elements can make your color fade faster, making brassiness more visible and blonde hair appear dulled. While it's key to prevent brassy hair, we've rounded up the best products products to fight these factors and extend the life of your blonde.

Hair damage is always one of the biggest concerns when it comes to making a hair color change. When hair is weakened, those damaged strands are less likely to retain color molecules. While damage is most common on blondes due to bleaching and highlighting color services, everyone (natural blondes included!) can experience damage from excessive overuse of heat tools and environmental factors like sun exposure. To give your blonde hair the best chance and staying vibrant and healthy, add the powerful Acidic Bonding Concentrate to your regimen. This color protecting, super conditioning family of products is Redken's most powerful haircare system. This bonding line will visibly transform hair in an instant, repairing damage from salon services and extending the life of your color for healthier looking and feeling hair.

As time passes after your salon appointment, you may notice brassy, red or yellow tones appearing in your blonde hair. While this often occurs from excessive shampooing and environmental factors, brass is a problem for all blondes—even natural blondes experience brassiness! While your stylist applies a toner or hair gloss at the salon to neutralize unwanted tones, this fades over time. That's where the at-home toning purple shampoo comes in. Redken's color depositing purple haircare system for blondes, Color Extend Blondage, will be your secret weapon to combat all things brass. The purple pigment formula cancels out yellow and brassy tones to give you bright, brass-free blonde. You can use this haircare system prior to the sight of brass twice a week to help maintain your blonde tone or you can use it at the first sight of any unwanted yellow or orange tones to eliminate it. For more concentrated at-home toning with a variety of colors, add a Blondage Mask to your haircare routine.

If you've noticed your blonde hair fading or losing brightness after your salon appointment, the High Bright system is a must add to your routine. This 3-step regimen works by washing away product buildup and impurities in hair that has dulled, darkened, or mattified due to dulling agents and pollution. Powered by Vitamin C, High Bright lightens hair without peroxide to create an instantly brighter blonde in one use.

Now that you have the in-shower hair products squared away to optimize your blonde haircare regimen, we’ll let you in on an easy hair hack. Washing your hair is inevitable and plays a factor in the eventual and gradual fade of your blonde hair color. A quick and easy tip is to integrate a great dry shampoo like Deep Clean Dry Shampoo to refresh your hair and absorb oil, so you can go that extra day without a wash. Less hair washes makes for a longer lasting blonde hair color! To further extend or refresh your color, consider visiting a salon near you to get a Shades EQ Gloss treatment. If you're not familiar, a professional hair gloss service can be used to tone, color-correct, refresh color and more all in just 20 minutes. This is a perfect way to keep your blonde bright and toned between hair color treatments!