WHAT IS CLEAN BEAUTY?
There’s no denying that anything and everything natural and clean is having a major moment these days. In everything from makeup to skincare and haircare, consumers are searching for healthy, sustainable options for their beauty regimen.
So what is clean haircare? Clean haircare provides a naturally-sourced alternative to traditional haircare products. If you’re looking to make the switch to a natural shampoo and conditioner for your haircare routine, you shouldn’t have to compromise on results. That's why Redken has developed its new Nature + Science range - a new haircare line utilizing the power of high performance naturally-derived ingredients to deliver high impact results.
The best part? Nature + Science isn’t a whole new line, but rather a naturally-derived version of Redken’s cult-favorite haircare ranges, All Soft, Extreme, and Color Extend. Read on to learn how you can go clean with your haircare routine, and discover which Nature + Science regimen is best for you.
WHAT IS REDKEN'S NEW NATURE + SCIENCE HAIRCARE RANGE?
“You get all of the same haircare technology and benefits of All Soft, Color Extend and Extreme, but with a vegan and naturally-derived formula,” says Redken Artist Lindsey Olson. This is exciting news for anyone who wants to switch to cleaner, more natural haircare regimen, but does not want to give up the efficacy or performance of their products.
And natural is right; Redken’s Nature + Science shampoos are made with 83 percent naturally-derived ingredients while the conditioners are made with 99 percent naturally-derived ingredients. Plus, all of the products are vegan, and sulfate-, paraben-, and silicone-free.
WHAT NATURAL INGREDIENTS ARE BEST FOR MY HAIR?
When it comes to ingredients, each Nature + Science shampoo and conditioner duo has its own unique superstar.
The All Soft range uses birch sap to hydrate and increase softness on dry hair.
The Color Extend range protects against color fade with ginseng.
The Extreme range strengthens and fortifies damaged hair with lupine protein.
Also nice: Nature + Science features a 100 percent natural fragrance, made with an invigorating and citrusy blend of sweet orange, kaffir lime, and cold-pressed lemon essential oils.
HOW CAN YOU WORK CLEAN BEAUTY PRODUCTS INTO YOUR ROUTINE?
Whether you’re talking about just your haircare regimen or your entire beauty regimen, it can be overwhelming to try and swap change out all of your products at once. Your best bet? Replace products for cleaner alternatives one by one as you start to run out. In other words, there’s no need to trash everything you own and completely overhaul your product arsenal in one fell swoop. Do so gradually, as you need to replace things, doing your research on the different types of clean and natural options out there in the meantime. And be patient: If you’re used to a particular product or formula, it can take a little bit of trial and error to find a clean alternative that you like just as much, so don’t be afraid to experiment.
WHEN IT COMES TO CLEAN BEAUTY, HOW IMPORTANT IS PACKAGING?
In talking about clean beauty, it’s important to consider the packaging, too. After all, all those tubes and bottles you use add up when it comes to waste and environmental impact. That’s why Nature + Science takes it one step further, not only offering up these amazingly effective clean formulas, but also housing them in plastic bottles made with post-consumer recycled plastic. Do some good for your hair and the environment? We’re sold.
* We consider an ingredient to be naturally derived if it’s unchanged from its natural state or has undergone processing yet still retains greater than 50 percent of its molecular structure from the original natural source.